Ever wonder if the visual elements of your brand identity – your logo, printed materials, website and social media – are as strong as they could be? Do they communicate effectively to your audience? How do they compare to your competitors? Do you wonder how to tie your visual communications together across a range of print and digitial media? Good design is an important part of how you are perceived by potential customers. We can give you an objective, professional, obligation-free take on your current visual branding and what you can do to improve it.
Design is a means of communicating visually. No matter what type of business you're in, your logo, signage, website, advertising, menus, brochures, packaging – everything that customers see – communicates something. Good design helps to support your brand identity (your company's image, what customers think and feel about you). It helps you get recognized, and differentiates your products or services from those of competitors.
We will look at the parts of your visual identity, separately and as a whole, and analyse their strengths and weaknesses. What does your branding say? Does it support your company's values and purpose? Does it engage your customers? Is it doing a good job of representing you and sending the right message? How could it be better?
We will provide feedback in the form of a written report, and, if you wish, meet with you personally to discuss it. You won't get any design or marketing speak – just straightforward, practical advice.
Fees depend on the scope of your design materials. You might have a lot of items that you want to have evaluated, or just a few. Fees are estimated accordingly.